Built to Lose Money? The Hard Truth About Selling a Modified Car—and How Builders Are Changing the Game
Pour $30,000 into a build and watch it appraise for half that the second a buyer's mechanic shows up. The resale market for modified performance cars is brutal, and most builders don't see it coming until they're already underwater. Here's why it happens—and what the smartest guys in the scene are doing to fight back.